Program Management & Marketing

Department

Job Openings

Direct Marketing

Brand Manager

Dec 03, 2021, Full time

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Brand Manager

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Description

Who We Are

We’re Dealer Tire, a family-owned, international distributor of tires and parts established in 1918 in Cleveland, OH. We’re laser focused on helping the world’s largest and most trusted auto manufacturers grow their tire business—in fact, we’ve sold more than 60 million tires to date. We’re a thriving company, and we’re looking for driven individuals to join our team. That’s where you come in!

As Brand Manager, your essential job responsibilities will include the following:

Strategy

  • Lead development of OEM marketing plans to achieve and/or exceed business goals and financial targets. 
  • Develop marketing plans that give focused direction to teams/agencies to develop world-class programs that build equity and deliver results.
  • Ensure integration of all elements of marketing mix work together to drive cohesive and impactful marketing programs.

Cross-Functional Leadership

  • Work closely with many teams, including program management, sales, marketing personnel and creative services to make sure marketing strategy ties to overall OEM objectives.
  • Direct all brand projects including, but not limited to, POP/advertising, sales materials, promotions, and innovation.
  • Work with General Managers and Program Management leadership to manage marketing budget and allocation of resources to achieve OEM brand objectives.
  • Align and coordinate with other Brand Managers to effectively allocate tire manufacturer funds  to maximize budget, ROI, and relationships.
  • Collaborate with the Creative Services team to ensure the visual brand identity is effectively communicated through all touch points relevant to our channel. 
  • Provide oversight to creative teams to develop effective marketing materials and manage the projects from creation to completion.
  • Supervise the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the OEM brand and regulatory guidelines.
  • Host OEM events or meetings when necessary.
  • Facilitate problem solving and collaboration.

Communication and Project Management

  • Communicate strategic and operational priorities, objectives, and goals.
  • Prepare and present marketing updates to senior-level internal stakeholders and external customers.
  • Work with OEM and Dealer Tire teams daily on program promotional activities, program enhancements, results, and dealer communication.
  • Act as communication point person for internal departments as needed.
  • Develop and lead webinars/conference calls for new marketing program elements.
  • Participate in status calls with OEMs; reviewing all activity including current and future initiatives.
  • Provide reporting to OEMs daily, weekly & monthly.

Other Duties as Assigned

Competencies Required

  • Marketing Acumen
  • Collaboration
  • Communication
  • Project Management
  • Presentation Skills
  • Executive Presence
  • Organizational Agility
  • Relationship Building

  • Business Acumen
  • Motivates Others

Position Requirements

  • Minimum 3-5 years of program management, project management, marketing or sales experience.
  • Bachelor’s degree in business. Advanced degree is considered a plus.
  • Demonstrated record of accomplishments in a growing business.
  • Experience with Dealer Tire in either sales or marketing is strongly preferred.
  • Knowledge of DT OEM programs preferred.
  • Minimum of 3 years of experience leading external and internal teams (i.e.: status weekly calls, launching a new project/enhancement for an OEM).
  • Proven leadership skills and team orientation.
  • Excellent detail orientation and organizational skills required to ensure prompt follow-up with both external (OEM) and internal customers.
  • Ability to manage in a fast-paced environment required.
  • Excellent written and oral communication skills.
  • Mastery in all Microsoft Office products required.

Physical Job Requirements

  • Continuous viewing from and inputting data to a computer screen.
  • Sitting for long periods of time.
  • Travel as necessary (~20%).

Drug Policy

  • Dealer Tire is a drug-free environment.  All applicants being considered for employment must pass a pre-employment drug screening before beginning work.

Why Dealer Tire: An amazing opportunity to join a growing organization, built on the efforts of hard working, innovative, and team-oriented people. We offer a competitive salary + bonus, and a comprehensive benefit package including: paid time off, medical, dental, vision, and 401k matching (50% on the dollar up to 7% of employee contribution). 

EOE Statement Dealer: Tire is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act*), or any other legally protected status, with respect to employment opportunities. 

*ADA Disclosure: Any candidate who feels that they may need an accommodation to complete this application, or any portions of same, based on the impact of a disability should contact Dealer Tire’s Human Resources Department to discuss your specific needs. Please feel free to contact us at ADAAAccommodation@dealertire.com or via phone at 833-483-8232.

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