Program Management

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Direct Marketing

Marketing Promotions Specialist

Jul 14, 2020, Full time

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Marketing Promotions Specialist

Description

Who We Are

We’re Dealer Tire, a family-owned, international distributor of tires and parts established in 1918 in Cleveland, OH. We’re laser focused on helping the world’s largest and most trusted auto manufacturers grow their tire business—in fact, we’ve sold more than 60 million tires to date. We’re a thriving company, and we’re looking for driven individuals to join our team. That’s where you come in!

Marketing Promotions Specialist

The Organization Dealer Tire is an international tire, maintenance, and light-repair product distributor that partners with automobile original-equipment manufacturers, including: Mercedes-Benz, BMW, Lexus, and Nissan/Infiniti. We distribute tire brands including: BF Goodrich, Michelin, Pirelli, Continental, Goodyear, and many others. Based in Cleveland, OH, Dealer Tire employs over 1,000 associates and operates an extensive network of distribution centers throughout the country. We pride ourselves on delivering exceptional customer service through our dedicated team of passionate and innovative employees. 

Description

As a Marketing Promotions Specialist, your essential job functions will include the following:

Manage promotional content displayed on dealer selling tools such as DRSG, V6, and Online Tire Store

  • Research and identify promotional offers and make recommendations on when and how these promotions will be rolled out.
  • Identify carlines, regions, and dealers where the promotional content applies.
  • Identify the products where promotional content applies and decide where promotional content can be combined or not combined.
  • Manage the promotion detail and dates through promotion administration web portal.
  • Develop disclaimers for promotional content.
  • Manage the communication process to internal stakeholders regarding where and when content will be visible on selling tools.
  • Ensure that content being displayed is timely and accurate.
  • Lead and develop content for weekly promotion coordination meetings.
  • Act as promotion subject matter expert to dealers, sales, and carline with regards to promo content displayed on selling tools.

Lead execution of Supplier Consumer Rebates

  • Work with Brand Manager, Supplier Relations Brand Manager to acquire national promotional consumer rebate details.
  • Provide Brand Managers with exclusive promotional consumer rebate details.
  • Develop consumer rebate disclaimers.
  • Communicate promo details to regions, dealer groups and internal customers.
  • Identify SKU’s and carlines impacted by the consumer rebate and recommend who should participate in the consumer rebate.
  • Manage the communication and display of consumer rebates and promotion on the online tire store tiles.

Promotion Claim Tool

  • Manage the promotion claim tool including identifying promotional dates and grace period schedules.
  • Identify potential conflicts with regards to the capabilities and limitations of the claim tool.
  • Be the decision maker with regards to claim exceptions.
  • Build and test promotions prior to the promotion period.
  • Develop instructional material to support dealer understanding of the claim tool.

Communication

  • Manage an accurate Summary Promotion Calendar and distribute via email weekly.
  • Proactively coordinate with internal departments and brand managers on the creation of announcements and other assets used to communicate promotion details.
  • Drive the communication process for promotional updates and announcements to all impacted internal customers in sales, marketing, pricing, accounting, and inventory management.
  • Create lists to identify qualifying SKU/part number for promotions.
  • Participate in Monthly Highlights meetings providing promotional details for stakeholders.
  • Lead monthly promotional meeting with regards to goal based promotions.

  • Provide monthly promotion detail for KSS tool.

General Reporting

  • Address various service requests from internal customers.
  • Analyze and report on month end activities in support of Marketing areas.

Other Duties as Assigned

Qualifications

  • Bachelor’s degree in marketing or equivalent experience
  • Minimum 2-3 years marketing experience with previous project or program management experience preferred
  • Ability to manage multiple projects in a fast paced environment
  • Strong written communication skills and ability to work in teams

Why Dealer Tire An amazing opportunity to join a growing organization, built on the efforts of hard working, innovative, and team-oriented people. We offer a competitive salary + bonus, and a comprehensive benefit package including: paid time off, medical, dental, vision, and 401k matching (50% on the dollar up to 7% of employee contribution). EOE Statement Dealer Tire is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act*), or any other legally protected status, with respect to employment opportunities. 

*ADA Disclosure: Any candidate who feels that they may need an accommodation to complete this application, or any portions of same, based on the impact of a disability should contact Dealer Tire’s Human Resources Department to discuss your specific needs. Please feel free to contact us at ADAAAccommodation@dealertire.com or via phone at 833-483-8232.

Why Dealer Tire: An amazing opportunity to join a growing organization, built on the efforts of hard working, innovative, and team-oriented people. We offer a competitive salary + bonus, and a comprehensive benefit package including: paid time off, medical, dental, vision, and 401k matching (50% on the dollar up to 7% of employee contribution). 

EOE Statement Dealer: Tire is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act*), or any other legally protected status, with respect to employment opportunities. 

*ADA Disclosure: Any candidate who feels that they may need an accommodation to complete this application, or any portions of same, based on the impact of a disability should contact Dealer Tire’s Human Resources Department to discuss your specific needs. Please feel free to contact us at ADAAAccommodation@dealertire.com or via phone at 833-483-8232.

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