Marketing

Department

Job Openings

Creative Services

Manager, Marketing Insights and Analytics

Jan 29, 2020

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Manager, Marketing Insights and Analytics

Description

Who We Are

We’re Dealer Tire, a family-owned, international distributor of tires and parts established in 1918 in Cleveland, OH. We’re laser focused on helping the world’s largest and most trusted auto manufacturers grow their tire business—in fact, we’ve sold more than 60 million tires to date. We’re a thriving company, and we’re looking for driven individuals to join our team. That’s where you come in!

As Marketing Insights and Analytics, your essential job functions will include the following:

Promotions

  • Lead analysis on all marketing campaigns and promotions including loyalty and service drive initiatives, incentive trips, gift cards and contests.
  • Accountable for promotional effectiveness tracking and evaluation; provide results and recommendations to management.
  • Obtain and retain deep knowledge and understanding of all marketing data sources, including customer/sales data, OEM program brand share mix, key sizes and past promotion results.
  • Oversee maintenance and growth of promotions database and identify trends by promotions and by carline over time and establish baselines for promotional effectiveness.

Customer Insights & Ecommerce Analysis

  • Lead and manage all Google Analytics implementations across all web products
  • Oversee architecture and framework for tagging strategy
  • Collaborate with internal teams to develop innovative product and customer insights from Google Analytics data
  • Lead all analysis of B2C initiatives to drive towards financial, conversion and traffic goals and provide actionable insights and recommendations to drive the business.
  • Oversee OEM marketing agency integrations to support campaign efforts in driving traffic to the Online Tire Stores

Market Research and Monitoring

  • Manage internal team to deliver market insights and competitive monitoring.
  • Manage all research budgets.
  • Oversee execution of research projects and survey data.
  • Share and interpret data to senior level internal and external stakeholders.

Marketing Analysis and Team KPIs

  • Lead the development and creation of marketing team reports, identify most impactful KPIs across all areas of Marketing
  • Provide daily, monthly and/or quarterly updates on KPIs and work with the Marketing team to understand impact of marketing levers
  • Forecast product performance and promotional impact for the Marketing team strategic planning.
  • General assistance with analysis, presentations and/or data requests for direct to consumer initiatives within Marketing and other departments throughout Dealer Tire.
  • Act as the lead OBIEE SME and collaborate with IT on data and BI requirements to meet marketing needs.
  • Conduct data mining and customer segmentation to identify opportunities as needed.
  • Work with Program Management, Sales, Supplier Relations and other departments including OEM agencies as required.

Marketing Automation

  • Collaborate with marketing team stakeholders on identifying opportunities for programmatic business automation of manual data processes and workstreams to improve efficiencies within the department
  • Act as technical lead on projects to develop and deploy internal solutions
  • Lead maintenance and enhancement developed automation solutions as business needs evolve

Leadership, Mentoring, and Coaching

  • Lead, direct, and manage the daily activity of team members.
  • Motivate coach and counsel team members.
  • Complete a performance evaluation of each team member and recommend appropriate action such as promotions, counseling, and termination.
  • Critique, inspire, and lead innovative research & analysis that is effective to create a solid understanding and/or develop action.

Other Duties as Assigned

Position Requirements

  • BA/BS in Marketing, Mathematics, Statistics, Business, or equivalent degree required
  • Minimum of 7 plus years of experience in analytics and sales/marketing insights
  • 2 plus years of experience manipulating and wrangling diverse data to enable analysis
  • 2 plus years of experience with OBIEE and Google Analytics
  • Experience with programming languages (Python and R, SQL)
  • Experience with SQL required; familiarity with the relational data model preferred
  • Knowledge and expertise with JIRA
  • Knowledge of data analysis and common statistical and analytical methods such as A/B testing, power analysis, and inferential statistics
  • Familiarity with marketing performance metrics (ROAS, CPA, CTR, CPC, CPM, etc.) required
  • Strong analytical and data management skills with the ability to visualize, articulate and solve complex problems and concepts and make decisions with limited information
  • Ability to ask the right questions and understand what analysis can produce insights to answer those questions
  • Excellent written and verbal communication and presentation skills, including data visualization
  • Data driven marketing insights, and ability to relate analysis to overall business picture

Competencies Required

  • Marketing Acumen
  • Critical Thinking
  • Communication
  • Presentation Skills
  • Diagnostic Skills
  • Business Acumen
  • Motivates Others
  • Strategic Thinking
  • Trusted Advisor

Physical Job Requirements

  • Sitting for long periods of time.
  • Continuous viewing from and inputting data to a computer screen.
  • Travel as necessary, < 10%.

Drug Policy

  • Dealer Tire is a drug-free environment.  All applicants being considered for employment must pass a pre-employment drug screening before beginning work.

Why Dealer Tire: An amazing opportunity to join a growing organization, built on the efforts of hard working, innovative, and team-oriented people. We offer a competitive salary + bonus, and a comprehensive benefit package including: paid time off, medical, dental, vision, and 401k matching (50% on the dollar up to 7% of employee contribution). 

EOE Statement Dealer: Tire is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act*), or any other legally protected status, with respect to employment opportunities. 

*ADA Disclosure: Any candidate who feels that they may need an accommodation to complete this application, or any portions of same, based on the impact of a disability should contact Dealer Tire’s Human Resources Department to discuss your specific needs. Please feel free to contact us at ADAAAccommodation@dealertire.com or via phone at 833-483-8232.

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